Anyone who visited Pitti Uomo in Florence this year immediately sensed that personal interaction remains at the heart of the fashion industry. People talk, feel, try on and sometimes even order directly at trade fair stands. But behind this analog proximity, a second, digital level has long been in operation: the systems that connect brands, sales teams, agencies and retailers throughout the entire ordering process.

Orders that used to be recorded in notebooks are now recorded digitally, automatically synchronized and directly in the integrated B2B webshop.

A platform that connects everything

For more than ten years, Itsperfect’s ERP system has formed the digital basis for modern order processes. Fashion brands use the intuitive B2B portal to manage all steps in wholesale, from collection presentation and collaboration with sales representatives to orders, invoices and returns.

With the new B2B webshop, Itsperfect is taking the digital ordering process to a new level. The platform boasts a clear design, intuitive operation and full integration into the ERP system. Separate tools or manual reconciliation are now a thing of the past. Agents and retailers can access current stocks, prices, customer data, notes and delivery dates at any time. All synchronized in real time.

A digital showroom with a wow effect

The web store functions like a virtual showroom in which brands can showcase their collections with high-quality images, videos and 3D representations. All item information, from materials and fits to drops and delivery data, is directly linked to the ERP. This means that everyone involved, whether brand, representative or retailer, always works with the same data.

Easy ordering for retailers

Wouldn’t it be ideal if retailers could manage their orders, invoices and delivery dates themselves at any time – including returns?

What has long been standard in B2C e-commerce, Itsperfect is now consistently implementing in the B2B sector.

In the B2B environment, retailers can see all available sizes and colors at a glance and can order with just a few clicks. Pre-orders, repeat orders and returns requests all come together in one central system. They can keep track of their open and completed orders at all times and download confirmations with just one click.

As soon as a delivery is on its way, all shipping details are automatically displayed, including the tracking link, number of items and shipping service provider. Payments can also be made directly in the webshop via Mollie or Adyen. And if an item is missing in the store, it can be sent to the consumer immediately via dropshipping thanks to current stock levels.

Digital back office for sales representatives

In international wholesale, the role of sales representatives remains central. To help them remain productive in an increasingly digital environment, Itsperfect offers its own digital back office for agents. Here, (pre-)orders can be entered quickly, customer data retrieved and delivery overviews viewed. At any time and on any device.

Evaluations by brand, customer, collection or order provide valuable insights. Overviews are clearly structured and can be filtered or downloaded as required.

Showroom scanning supports ordering at trade fairs and in showrooms: Representatives scan barcodes, collect items and enter orders directly. The integrated CRM function helps to maintain customer relationships – notes, reminders and conversation histories are saved and can be called up at any time. This turns every trade fair contact into a long-term business relationship.

The future of ordering

What used to start with handwritten quantities is now a completely digital process. Brands, representatives and retailers work together in real time, with maximum transparency and efficiency.

From pre-ordering at the trade fair to reordering during ongoing sales – modern software accompanies every step and ensures an overview, speed and smooth processes. And yet the essence of fashion is retained: Emotion, style and personal contact.

Those who combine both – experience and structure – will have a clear advantage in the wholesale business of tomorrow.

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