After being part of the Unlimited Footwear Group for twelve years, REHAB Footwear is standing on its own again since this spring. Following the bankruptcy of UFG, founder Jaco Flach, along with Dennis Beekhuizen, decided to continue the company independently. In order not to lose a season, there was a great need to act quickly. Due to the moratorium and bankruptcy, both the B2B and webshop were already offline, and retailers were waiting for their deliveries.
Founded in 2008, REHAB Footwear is known for its sustainable, distinctive, high-quality men’s shoes. Designed in the Netherlands and handcrafted in Portugal, the shoes are made using the latest techniques and the finest leathers. This craftsmanship required a technically strong solution to support the business processes.
The challenge
The mission of REHAB and e-commerce manager Rutger Tichelaar and his team was clear: to implement a new ERP solution and launch a new B2B and B2C webshop in record time. REHAB opted for the ERP and integrated B2B webshop from Itsperfect. Thanks to out-of-the-box integrations with Shopify for the B2C webshop, ChannelEngine for the Marketplaces, Exact for the financial administration, and various logistics connections, it was possible to switch quickly.
Rapid implementation
“We had a tight deadline and, together with Itsperfect, we went all-in,” says Rutger. Under the guidance of implementation consultant Mieke Niestadt, the deadline was met, and everything went live on time for the delivery of Spring/Summer 2024 and the pre-order season for Fall/Winter 2024. “The Fall/Winter 2024 collection is now available, both online and in stores, fully supported by the new tech stack. We can now really see how user-friendly the system is and how smoothly the integration between Itsperfect and Shopify works.”
With this lightning-fast implementation of five weeks, REHAB Footwear now not only has a solid foundation to streamline all processes, but they are also ready for the future. With innovative ERP software that gives the trendy shoe brand real-time insight and can always take the next step. And it is clear that at REHAB they like to keep going. The implementation with FashionCloud is already underway, and exciting plans are being made for the new year. We wish the REHAB team the best of luck with this!