<Case Study>

Colorush: From goat to cashmere – Belgian sustainable fashion at its finest 

Founded by soul sisters Jill Shaw and Roxanne Sabbe in 2020, Colorush crafts three women’s collections each year, made entirely from the finest cashmere. And they just announced their first capsule collection for men. The cashmere comes straight from a goat farm in Inner Mongolia, where the softest fibers are carefully sourced. Only the longest, finest, and whitest hairs are selected, guaranteeing luxurious quality and durability.

Innovation meets sustainability

From day one, Colorush’s aim was to disrupt the fashion industry. Their manufacturer in China is challenged to create innovative, eco-friendly products, including those made from 100% recycled cashmere. All dyes are derived from natural sources, and no synthetic materials are added. Cashmere is a natural, long-lasting fabric and promotes slow fashion.

Global reach, Belgian roots 

While only 10% of their collections are sold in Belgium and the rest of Europe, 90% of Colorush’s revenue comes from exports, with the largest markets being the US, UK, and Canada. Their vibrant collections, featuring fresh pastels and bold brights, are sold to multi-brand stores worldwide.

Tech-driven fashion 

At Colorush, they are always looking for the latest technologies. From AI-driven campaigns to cutting-edge logistics solutions, they are embracing innovation to stay competitive. 

And now, Colorush is fully live with Itsperfect, an innovative ERP solution recommended by their logistics partner Bleckmann to further streamline their operations. 

Roxanne: “The integration between Bleckmann and Itsperfect was seamless. We chose Itsperfect for its smooth collaboration but also because it’s scalable, supports future growth, and aligns with developments in traceability. We are very satisfied with our choice.” 

Colorush’s commitment to socially responsible entrepreneurship is central to their mission, although they acknowledge that 100% sustainability in fashion is complex. Still, they are doing their best with cashmere – a natural product combed or sheared from goats without causing harm. As Roxanne puts it, “It would be hypocritical to say that we are 100% sustainable, but we strive for the best, promoting slow fashion with high-quality cashmere that lasts for years.”

RELATED POSTS

Discover how our customers are ahead of the curve with Itsperfect and learn more about our newest feature additions.

<News>

We are officially ISO 27001 certified!

<News>

First integrated DPP for fashion brands is a fact

<News>

TextilWirtschaft Connect sponsored by Itsperfect

Fashion processes

Discover how our software supports all key processes of the fashion wholesale industry

Platform Feature Overview

View core functionality, standard features and all integrated additional modules

Business Outcomes

Understand how the Itsperfect platform features support your business outcomes

Integrations

Seamlessly connect your brand with finance, logistics and e-commerce partners with our out-of-the-box integrations

How We Work

Explore the Itsperfect implementation process to ensure a quick and easy go-live

Fashion ERP Software

Discover our complete solution and see what we have to offer modern fashion brands

News

Updates, articles, and helpful tips & tricks from the fashion ERP world

Feature Updates

Read more on the most recent updates to the Itsperfect platform

Client Case Studies

Inspiring stories about the great brands we work with

Our Story

Explore the Itsperfect story and discover why we do what we do

Contact Us

Have a question or a suggestion? Get in touch with our team today

Careers

Looking for a career in fashion technology? Check our current vacancies

Support

Are you an Itsperfect user looking for help? Contact our support team here

Hello,

The current website language is English. Do you want to change to Dutch?